drive traffic to your Website,
connect you with your audience, and
make your customers like, share,
and buy.
We create videos that
drive traffic to your Website,
connect you with your audience, and
make your customers like, share, and buy.
Web video marketing is on the rise — You don’t want to miss out.
SOME NUMBERS
%
of customers prefer video over text when learning about a product or service. (HubSpot)
%
more conversions when a video is added on a landing page. (Forbes)
%
of businesses say they've gotten new customers thanks to a video on social media. (Entrepreneur)
VIDEO CREATES VISIBILITY
Video marketing is a powerful tool for getting more visibility more quickly, so you can get your message out, attract your ideal clients, make more money, and have more impact — it’s been reported that your chances of getting a page-one listing on Google search increase by 53 times when you use video.
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Video improves SEO
HubSpot’s research showed that 65 percent of business executives polled said they visit a marketer’s website after viewing a branded video. This shows that high-quality video content that boosts viewer engagement and piques consumer interest can drive traffic to your website.
This is crucial because traffic and click-through rates are major Google ranking factors. Therefore, the more traffic and clicks your site’s videos get, the higher your site will rank in the search engine results pages (SERPs).
With Google’s algorithms increasingly prioritizing pages with video content in search results, it’s especially important that businesses adopt videos as part of their digital marketing strategy.
Video is more shareable
Social video gets 1200% more shares than text and image content combined, according to Wordstream data.
On platforms like LinkedIn, video is shared 20 times more often than other types of content formats in the LinkedIn feed, according to Sales and Marketing Solutions.
What makes videos so shareable? Because they’re not only entertaining, but also bring practical value by providing tips, tricks and hacks.
One of the features that makes Facebook stand out from other marketing channels is the super-in-depth targeting you can use to select audiences for your content.
YouTube is also a search engine
Knowing that search engines love video, keep in mind that YouTube is not only the second most popular website after Google, but also the second largest search engine.
In other words, customers needing products or services like yours look for it on Google as well as on YouTube.
VIDEO BUILDS BRAND TRUST
Video marketing is relationship marketing: crucial for connecting, building loyalty and developing the “know, like, and trust” factor which is so important when doing business online.
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Trust is central
Building trust with a customer makes them far more likely to commit to your products and services. Trust is the one element that factors into nearly every purchasing decision for a customer, regardless of what the item is. That’s where video marketing can prove valuable to your business.
While 83 percent of businesses believe their video marketing campaign is producing solid ROI, video marketing isn’t just about brand and product exposure. Fostering trust is central to video marketing.
Above all your customers are humans who love stories
There are certain videos in your marketing campaign that can be considered “cornerstone” videos. These are the videos that build a foundation for your brand’s identity, voice, mission, and goals. These videos explain your brand’s story. They share what your brand is about and why it was created. These stories may not highlight any specific products or services, but they instead tell your customers what they can expect from your business and the ways your business is different.
People buy on emotion for logical reasons
The best video content tells stories that connect with the viewer. The better you tell stories about yourself, the more likely your viewers are going to understand what your company is offering and what it can do for them.
VIDEO INCREASES SALES
The great thing about users who watch your video is that if they are attracted to the content, they’ll be very likely to click through and land on your Website, where you can drive them to subscribe to your services or buy your product.
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On the Web, creativity is the standard
Traditional advertising has saturated the marketplace, and consumers are sick and tired of seeing the same types of advertisements over and over.
On Google, YouTube and Social Media, you can define your target audience. When the story, the style and your offering match with your customers’ needs, you can be sure that they will be interested. Once the potential buyer on your Website, it’s up to you to generate a new lead or to make a sale.
Welcome the customer with a video
Adding video on a landing page can increase conversions by 80% or more, according to the Top 16 Video Marketing Statistics for 2016 report. Replacing an image with a video on a landing page will likely increase conversions. Why? Videos offer a more detailed description of your product or service. As viewers become more engaged, they’re more likely to retain the message. They also tend to trust brands more after watching a video, as seen above. And trust can eventually lead to conversions.
Attention, entertainment, and retention
Most people find watching videos more entertaining than reading a text and tend to retain information better when it’s explained in a video. Creating product videos, how-tos, and demos can not only increase your chances of reaching your target audience, but also provides value and higher retention rates to your potential customers.
That means that, even if a customer doesn’t buy at his first visit on your Website, he will remember your brand and come back.
THE TAKEAWAY
Still with us? Cool.
As seen above, most users are more than happy to be marketed to using video.
However, many marketers don’t feel they have the time, ability, or budget to create the multimedia content that their audience craves