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BENEFITS

BENEFITS

BENEFITS

%

of customers prefer video to text for product information (HubSpot)

%

more conversions when a video is added on a landing page (Forbes)

%

of companies claim to have gained customers thanks to social media video (Entrepreneur)

MORE

VIDEOS IMPROVE YOUR SEO

Think of it as a circle: Google’s algorithms are increasingly prioritizing websites with video content, thus adding videos especially on your website helps increase your search engine result page (SERP), which also increases your click-through rate, which in turn increases your ranking on Google.

In addition, as users spend more time on your website watching your videos, Google considers your landing page worthy of interest and increases its ranking even more.

And yes, videos embedded on your website also improve your Google Quality Score, which means higher ad ranking and lower costs for your Google Ads Campaign.

 

YOUTUBE IS ALSO A SEARCH ENGINE

Knowing that search engines love video, keep in mind that YouTube is not only the second most popular website after Google, but also the second largest search engine – in other words, customers needing products or services like yours also search for them on YouTube. 

It’s important to realize that Google is far more likely to rank videos hosted on YouTube – YouTube operates as one of Google’s subsidiaries – so if you want your videos to rank in Google search, hosting them on YouTube is the best bet.

And keep in mind that 72% of users prefer video to text for product information.

 

‘IF SOMETHING WASN’T POSTED ON SOCIAL MEDIA, IT NEVER HAPPENED’

Joking aside, of the 6.5 hours that the average Internet user spends online, more than 2 hours are devoted to social media, so your brand and your products had better be there too.

A video attracts attention, much more than a still image or static text – people gaze 5x longer at video than at static posts on Facebook. Did you know that social video gets 1200% more shares than text and image content combined, according to Wordstream data? 65% of business executives polled said they visit a marketer’s website after viewing a branded video (HubSpot’s research, 2019).

So, being present on social media with videos gives you a crucial advantage.

 

VIDEO BUILDS TRUST

Second: If your customers think you can make their lives better, they’ll trust you.

Video marketing is relationship marketing: crucial for connecting, building loyalty and developing the “know, love and trust” factor which is so important for attracting the right customer and doing business online.

MORE

HOW CAN YOU BE TRUSTED?

Trust is the one element that factors into nearly every purchasing decision for a customer – that’s where video marketing can prove valuable to your business.

Some customers are still skeptical about buying products and services over the Internet, so effective marketing videos that present them in conversational form remove these barriers to purchase.

That creates a sense of individual approach which is why 57% of consumers say that video gave them more confidence to purchase online.

 

ALWAYS BE AUTHENTIC

Customers want to know what your brand is all about and why it was created. You have to tell them what they can expect from your company and why your product or service is worthwhile. But they don’t want to be doled out a list of facts; they want to be told a narrative.

The preference for video is one of the main drivers for using video in your content marketing, because the modern customer wants to see your products in action – so it is essential not to mislead your audience.

98% of users say they’ve watched an explainer video to learn more about a product or service.

 

TAKE CARE OF YOUR (ONLINE) REPUTATION

You don’t want to post videos and then forget they exist. You want to continue interacting and sharing with your audience. You will create memories associated with your brand, and positive impressions of your business that they can take away and talk about in the future.

With the right video marketing campaign, you can easily establish a rapport with your customers and slowly build trust over time.

This trust will come back to you multiplied later on, as these customers will continue to return to your business time in time again.

 

VIDEO INCREASES SALES

And at last but not at least: You want to sell what you’re good at.

The advantage of online video marketing is that it allows you to precisely reach your target customers when they are about to buy, by answering their searches on Google and YouTube or reminding them of your existence through remarketing.

MORE

DON’T BE TOO SELL-Y

Traditional advertising has saturated the market, and consumers are tired of seeing the same types of advertising over and over again. It is pointless to put an ad designed for television online – at best it will be skipped, at worst it will be perceived negatively. Creativity is therefore required.

On the web, the videos that sell best are precisely those that do not claim to sell. They are the ones that give a personality to the brand, that show your product or service in action, that entertain your prospect with humor, beauty or originality. They are those that tell a story that enhances the user experience.

Basically, a video that sells well is first a video that the user wants to… share.

 

THINK ‘INBOUND MARKETING’

Video plays also a crucial role in any inbound marketing strategy, as it allows to attract, engage and delight people to grow a business that provides value and builds trust: by creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build credibility for your brand.

90% of users say that product videos are helpful in their decision process, so the more videos you have to educate and inform your customers, the more you will build on that foundation of trust.

High-quality video is likely to engage and ignite emotions and even move skeptics to genuine customers – and trust is the foundation of conversions and sales.

 

VIDEO MARKETING ROI

Top of the funnel video content can be hard to measure, but more videos will be used in the sales process closer to the actual conversion. Video will speed up sales cycles as prospects think less and act sooner. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.

Traffic from videos has been show to be one of the most successful lead generation strategies. Adding a product video on your landing page can increase conversions by 80%. Additionally, marketers who use video grow revenue 49% faster than non-video-users.

By the way, video is expected to make up 82% of internet traffic by 2021, according to Cisco.

 

%

of customers prefer video to text for product information (HubSpot)

%

of customers prefer video to text for product information (HubSpot)

MORE

VIDEOS IMPROVE YOUR SEO

Think of it as a circle: Google’s algorithms are increasingly prioritizing websites with video content, thus adding videos especially on your website helps increase your search engine result page (SERP), which also increases your click-through rate, which in turn increases your ranking on Google.

In addition, as users spend more time on your website watching your videos, Google considers your landing page worthy of interest and increases its ranking even more.

And yes, videos embedded on your website also improve your Google Quality Score, which means higher ad ranking and lower costs for your Google Ads Campaign.

 

YOUTUBE IS ALSO A SEARCH ENGINE

Knowing that search engines love video, keep in mind that YouTube is not only the second most popular website after Google, but also the second largest search engine – in other words, customers needing products or services like yours also search for them on YouTube. 

It’s important to realize that Google is far more likely to rank videos hosted on YouTube – YouTube operates as one of Google’s subsidiaries – so if you want your videos to rank in Google search, hosting them on YouTube is the best bet.

And keep in mind that 72% of users prefer video to text for product information.

 

‘IF SOMETHING WASN’T POSTED ON SOCIAL MEDIA, IT NEVER HAPPENED’

Joking aside, of the 6.5 hours that the average Internet user spends online, more than 2 hours are devoted to social media, so your brand and your products had better be there too.

A video attracts attention, much more than a still image or static text – people gaze 5x longer at video than at static posts on Facebook. Did you know that social video gets 1200% more shares than text and image content combined, according to Wordstream data? 65% of business executives polled said they visit a marketer’s website after viewing a branded video (HubSpot’s research, 2019).

So, being present on social media with videos gives you a crucial advantage.

%

more conversions when a video is added on a landing page (Forbes)

%

more conversions when a video is added on a landing page (Forbes)

VIDEO BUILDS TRUST

Second: If your customers think you can make their lives better, they’ll trust you.

Video marketing is relationship marketing: crucial for connecting, building loyalty and developing the “know, love and trust” factor which is so important for attracting the right customer and doing business online.

MORE

HOW CAN YOU BE TRUSTED?

Trust is the one element that factors into nearly every purchasing decision for a customer – that’s where video marketing can prove valuable to your business.

Some customers are still skeptical about buying products and services over the Internet, so effective marketing videos that present them in conversational form remove these barriers to purchase.

That creates a sense of individual approach which is why 57% of consumers say that video gave them more confidence to purchase online.

 

ALWAYS BE AUTHENTIC

Customers want to know what your brand is all about and why it was created. You have to tell them what they can expect from your company and why your product or service is worthwhile. But they don’t want to be doled out a list of facts; they want to be told a narrative.

The preference for video is one of the main drivers for using video in your content marketing, because the modern customer wants to see your products in action – so it is essential not to mislead your audience.

98% of users say they’ve watched an explainer video to learn more about a product or service.

 

TAKE CARE OF YOUR (ONLINE) REPUTATION

You don’t want to post videos and then forget they exist. You want to continue interacting and sharing with your audience. You will create memories associated with your brand, and positive impressions of your business that they can take away and talk about in the future.

With the right video marketing campaign, you can easily establish a rapport with your customers and slowly build trust over time.

This trust will come back to you multiplied later on, as these customers will continue to return to your business time in time again.

 

%

of companies claim to have gained customers thanks to social media video (Entrepreneur)

%

of companies claim to have gained customers thanks to social media video (Entrepreneur)

VIDEO INCREASES SALES

And at last but not at least: You want to sell what you’re good at.

The advantage of online video marketing is that it allows you to precisely reach your target customers when they are about to buy, by answering their searches on Google and YouTube or reminding them of your existence through remarketing.

MORE

DON’T BE TOO SELL-Y

Traditional advertising has saturated the market, and consumers are tired of seeing the same types of advertising over and over again. It is pointless to put an ad designed for television online – at best it will be skipped, at worst it will be perceived negatively. Creativity is therefore required.

On the web, the videos that sell best are precisely those that do not claim to sell. They are the ones that give a personality to the brand, that show your product or service in action, that entertain your prospect with humor, beauty or originality. They are those that tell a story that enhances the user experience.

Basically, a video that sells well is first a video that the user wants to… share.

 

THINK ‘INBOUND MARKETING’

Video plays also a crucial role in any inbound marketing strategy, as it allows to attract, engage and delight people to grow a business that provides value and builds trust: by creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build credibility for your brand.

90% of users say that product videos are helpful in their decision process, so the more videos you have to educate and inform your customers, the more you will build on that foundation of trust.

High-quality video is likely to engage and ignite emotions and even move skeptics to genuine customers – and trust is the foundation of conversions and sales.

 

VIDEO MARKETING ROI

Top of the funnel video content can be hard to measure, but more videos will be used in the sales process closer to the actual conversion. Video will speed up sales cycles as prospects think less and act sooner. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.

Traffic from videos has been show to be one of the most successful lead generation strategies. Adding a product video on your landing page can increase conversions by 80%. Additionally, marketers who use video grow revenue 49% faster than non-video-users.

By the way, video is expected to make up 82% of internet traffic by 2021, according to Cisco.